ABOUT THE DIRECTOR
Sarah L. Smith is based in New York City yet retains strong ties to her native New Zealand. With over ten years of in-market experience with the New Zealand government both at the New Zealand Permanent Mission to the United Nations (Ministry of Foreign Affairs and Trade) and the New Zealand Consulate General (New Zealand Trade & Enterprise) her expertise ranges from contingency planning to coordinating high-level visiting programs, management of ceremonial and corporate events and project coordination of international and national branded events.
Recent high-profile projects include the US promotion of New Zealand's highest grossing movie BOY, on-site talent management during New York's Fashion Night Out, event management at the United Nations Headquarters in New York and conferences/events with the City University of New York and the Smithsonian Institution. Former project coordination includes official governmental events and US visits and a series of events and media engagements in North America for the Rugby World Cup (RWC) in conjunction with the NZ2011 office, NZTE, the New Zealand Embassy, Saatchi & Saatchi, AUT University, Play Rugby USA and USA Rugby.
Earlier work includes promotional events with a boutique advertising agency in the Soho area of New York City, and financial management at Japan Airlines (JAL) in New Zealand. Sarah maintains a strong connection to her Māori heritage with ancestry to Ngāti Kuri, Te Rarawa, Ngāti Hine, Ngāti Kahu, Ngāti Rehia, Ngā Puhi and Te Aupouri. Currently writing a Master's thesis on Māori Development she is an honors graduate of CUNY's Hunter College where she double majored in Political Science & Women's Studies, a first for her tribe.